Stock market volatility, market regulation, and many investors lose direction, but some new investment products continue to emerge. From last year to early this year, only one place in Xiamen Da Hong Pao tea designed the new chain stores to reach five or six hundred, the market price of Dahongpao turned two or three times more. What played out behind the story? What makes Da Hong Pao became a hit it? September 22, 2010 CCTV regulation, many investors temporarily lost its way. At the same time, some new investment products are emerging in the crisis, starting today, we will use three days to Dahongpao and jadeite imported wine to see if the funds are separate ways investment chase species, the story behind how staged.
reported today that investment in new varieties of the protagonist of the show - Da Hong Pao. Traditional distribution center, as Wuyi, Xiamen, Fujian tea market has long been regarded as a barometer of market Dahongpao. According to Tea Association of Xiamen statistics from last year to early this year, only one place in Xiamen post new Dahongpao reached fifty-six hundreds of chain stores, the market price of Dahongpao turned two or three times more. What makes Da Hong Pao became a hit it? We first market to go up.
streets in Xiamen, every few steps you can see a tea shops, tea shops in almost every regard marked with We went into a company called
Xiamen, a tea shop sales staff
Reporter: When did this store open?
Sales: May 2 this year, opened.
Reporter: This is how much a pound?
Sales: This is 1200 per pound, this is 8000.
sales staff told us that they Dahongpao mainly located in the high-end customers, and hence the price is high prices.
Sales: We are still doing a hundred thousand.
Reporter: thousands of?
Sales: Yes, hundreds of thousands of pound, that is kind of a limited edition, only if we say VIP customers can order.
thousands or even million of these at every turn Dahongpao pound, sell ours? Sales staff did not answer reporters questions.
Dahongpao To further understand the true state of the market, the reporter to follow the Tea Association of Xiamen City,UGG boots clearanc, the staff did a survey. Dahongpao in a tea business, the boss told us that his store was opened in April this year, the light fitting to spend nearly 200 million, but has been losing money for months.
Wu Zongyan Wuyi Rock (Da Hong Pao) production techniques of the successors
Wu Zongyan: did not expect to be so expensive, did not think, has been a price one day, one day a price like this, came out from the raw tea leaves, tea farmers to do it, that moment has been up.
Wuzong Yan told reporters that the general Wuyi mining in May of each year, after the fresh tea leaves are picked to go through swings blue, fermentation,UGG shoes, drying, etc. Maocha made repeated multiple processes, and the quality of the raw tea leaves is to determine the refined tea quality and prices of key factors.
Wu Zongyan to our calculations, Wu Jin Cha-pound of raw tea leaves can be made, and the average couple of pounds of raw tea leaves to make a pound of refined tea, which means a pound of ordinary Dahongpao need pounds Cha-over to make it. In the spring of this year, selling only a few dollars a pound the original Cha, even pushed to peak a few dozen or even hundred dollars a pound!
Wu Zongyan: one after another on a lot of people to purchase real estate agents have to do tourism, tourism development, and some do anything else, anyway, he had his hand a little bit of money to buy some tea, the original did not do tea also done, are doing the Wuyi tea.
in Wuyishan we see everywhere, large and small tea shops and tea factory, a next one. Locals told us that more than 200 tea Wuyi city, but this year, the figure has exceeded 1,500.
Wu Zongyan: Our feeling is that this phenomenon can not be sustained, if sustained, that the price is high, consumers drink a pound of tea, to be pulled out more than the original double double price, double, unsustainable, who drink from the tea.
Wu Zongyan concerns quickly turned into a reality, because yancha prices rising too fast, a lot of tea can not be easily shot acquisitions.
Jian-Ping Wang Yu on the tea industry in Xiamen
Wang Jianping, general manager: do not close down, the price is high. We are not anxious to start right away, I am also a wait period to see if it is not the price down.
in the Wuyi Mountain, we made a business less than a year Dahongpao tea Kobayashi. Kobayashi has been engaged in hotel business, a partnership with two friends early this year, a total investment of 100 million fund, started in the acquisition and wholesale Dahongpao.
However, do not understand tea, and not understand the stock market in previous years, in May after the spring and the first acquisition of listed Kobayashi let them eat the loss: more than 50 million kilograms of high-priced acquisitions Dahongpao 1500 until August did not sell.
Da Hong Pao Wuyi Kobayashi
wholesalers
Kobayashi: all good marketing, all stuck in there.
in Wuyishan, Kobayashi, such as raw materials for the acquisition of high tea was eventually caught hundreds of thousands, millions of people and a few funds. In another market Dahongpao Xiamen, Xiamen Tea Association of the Secretary-General, Senior Assessment tea master Tony Chen told us that they did not know the current selling tea tea, like this man, in Xiamen Da Hong Pao on the market everywhere. As more and more speculators into the Dahongpao market, pushing up prices of raw materials at the same time, shoddy situation is beginning to emerge.
import and export company in Xiamen, the review of tea room, we saw the manager of purchasing department Mei Orange. Tea imports of raw materials as the company checks the first person, so Mei Orange did not expect that, in this year's acquisition process, she actually found a lot of the
Mei Orange Xiamen Tea Import and Export Corporation Purchasing Manager
Mei Orange: Dahongpao authentic form it should be a tight end is a bit distorted, which is authentic Dahongpao And this is Jianou Narcissus, Narcissus Jianou Dahongpao there on it with distinction, it is relatively crude large point.
Mei Orange told us that the market counterfeit Dahongpao There are two main methods, one is producing around Wuyi narcissus and other species posing Dahongpao, another approach is to use a completely different Taiwanese tea category as a raw material, imitation Dahongpao.
Mei Orange: is Southern North to do a tea there, I do write a straight imitation of Da Hong Pao tea? It was originally hemispherical it should be, now that it is the northern Fujian tea processing technology, it is necessary to impersonate.
Reporter: these types of tea, then red robe with a large difference between the?
Mei Orange: the difference, and that ten times, ten times the difference between both times.
Mei Orange frankly, to use the naked eye to distinguish the authenticity of Dahongpao,Discount UGG boots, if not more than ten years of thorough investigation of professional knowledge, to reporters that it is difficult to distinguish between ordinary consumers. Xiamen on the market now,
Wang Guiqing: are false Dahongpao everywhere are flooding the market, had not a big red robe, but also make big red robe, which lay not understand him. I am now afraid that, to destroy this industry, you understand? After a reporter Zhefan
investigation, we present how chaotic Dahongpao whether the market has had a more intuitive experience. Gengrang professionals Sadly, the price to be going separate ways when the hot money Dahongpao stir at the same time, genuine Dahongpao Dahongpao frequently encountered sniper piracy, which brought not only the loss of commercial interests, and ultimately will hurt Dahongpao this flagship, to the industry planted a time bomb. Stir to destroy the reputation of a variety of tea, in this respect is not the lack of heavy lesson.
Da Hong Pao Wuyi Mountain in Fujian production is undoubtedly one of this year's hottest varieties of tea, a pound of moving the market price of hundreds of thousands of dollars, and even the raw material prices have shot up ten times than in previous years. Never had to face the hot market, Wang Guiqing Xiamen Tea Association was worried, he is most worried about is that today's Da Hong Pao tea two years ago will not repeat the mistakes?
2003 onwards, the tea produced in Yunnan, prices began climbing higher and higher, just a few years time, soaring prices, ten times or even dozens of times. The tea prices driving force behind the soaring, it is the financial capital of the intervention. Dealer under the control of the capital, through to the tea producers to pay a deposit to get a product on the market monopoly, and this deposit is also a staggering number.
culture of Guangdong Province Huang Jianzhang
Tea Culture Research Institute, Vice President of Professional Committee
Huang Jianzhang: (manufacturers) with a business underwriting agreement (deposit) According to hear from 1,000,000 to 23 million, or even turn to their deposits last year, it was heard to reach ten million.
dealers: three to five million, some more than ten million, there are thirty million.
achieved some specifications of the distribution rights after the dealer has started delivery of the goods.
dealers: first put a roughly 20% of the market, and then find some of the more close to him, then buy it back.
the dealer price recovery, the ratio of the price when you sell much higher.
Dealer: For example, I had to sell you sell you five thousand dollars, and now the market rose to seven thousand dollars. Some people ask us to, then we can hand back to your thing. The price you are willing to sell us that we receive, we sell to others.
by controlling the quantity sold, resulting in the illusion of the market out of stock, called the price of tea on the market.
dealer: how much control you control disk level, you know the answer, you do not sell, then you go out and receive an income, prices naturally go up to the total received so much out of you came alive again, the price is naturally carried to go, this is control disk thing.
so we can see that an operating procedure: to market a 30 kg ex-factory price of 4,800 yuan tea, for example,cheap UGG boots, a dealer with a large amount of money to obtain distribution rights after the release in the market only 20% of the volume, resulting in a climate of shortage of this product, and Youyi high for recycling to raise their prices, and then throw it all, after two three-level dealers repeating speculation, and finally lift the price to 23,000 yuan, and then took over the 23,000 yuan on the high number of retail, were firmly of the trap.
When the tea bigger bubble blowing, when the risk of bursting is also getting closer. Second half of 2007, tea prices turn down, to the second half of 2008, more than sixty thousand yuan per ton from raw tea leaves tea, plummeted to ten thousand dollars per ton. More than half of the tea production enterprises have ceased production, many tea dealers out of business. The tea prices plummeted, the largest group of victims is the hundreds of thousands of farmers in Yunnan Province.
Wang Guiqing: The original Cha-high hundreds of dollars a pound when sold, and now fresh tea leaves a few cents a pound, cheaper than grass, so now farmers are even worse now, this thing is so . So for me this matter is very large the stimulus.
are signs that speculation in the last two years the phenomenon of tea, it seems that the market is being re-staged Dahongpao.
Dahongpao this unusual market, behind the fire, what hidden secrets of how the unknown and hidden dangers? From this year's program, we can find clues. A few years ago, tea spike until the collapse of the profound lessons tell us that wild speculation does not give an industry bring real prosperity. Despite the hot money can control the upper reaches of the tea, you can control the production enterprises, even control the sale of the chain, manufacturing, strong sales of the illusion, but we can not forget to bring it to drink tea after all, it is a social drink it. As long as consumers return to reason, then stir the price of return is no escaping fate. Insiders told us that the domestic consumption of tea is, under normal circumstances, growth of 15% per year to 20%, while tea prices growth will not exceed 8% per year. If investors really understand this information, true respect for the law of value the market would not fall into the trap of hype, a successor of being taken advantage of for the speculators.
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